Audio CD
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Becoming a Transformational Leader

Do you want to become a transformational leader?

In this CD, Ken Parry introduces you to transformational leadership and helps you to understand it in a way that will improve both your leadership and the motivation and performance of your workers.

Ken talks about:

• what is leadership
• how to transform your followers’ hearts and minds
• the difference between transactions and transformations
• why transformational leadership improves the bottom line
• how to enhance the social capital of your organisation
• when and where leadership can be found
• how to develop better leadership culture in your organisation.

Ken suggests that true leadership involves transforming people’s hearts and minds – transforming what people feel and think and how they make sense of the problems facing them. He shows you that through this transformation, your followers will become more conscientious, have a clearer understanding of the organisation’s goals and have greater sense-making about what they are doing.

Good leadership is also a justifiable, ethical strategy to improve the bottom-line performance of your organisation and can be used as a key value-based method to enhance the organisation’s social capital.

Become a better leader and transform your organisational culture through understanding the key aspects of leadership discussed on Becoming a Transformational Leader, the fourth CD in Management Press’s Leadership Series.

Author details

Ken Parry is Professor of Management at Griffith University, in Queensland, Australia. Before specialising in executive development and leadership research in Australia and New Zealand, he held senior management positions in the manufacturing sector. Ken’s research interests lie in leadership, organisational change, chief executive derailment and social processes in organisations.

Author: Ken Parry
Series: Management Press Audio Leadership Series
Publisher: Management Press
Pub. date: May 2005
AUD RRP: $24.95
ISBN: 1 921103 01 9
Format: Audio CD in jewel case with four-page booklet
Category: Leadership/business/management